Company History

Shoffeitt Gourmet Seasonings was founded in 1966 in Healdsburg, California as a part of Shoffeitt Products Corporation by William and June Shoffeitt. The Corporation was an outlet for the inventive genius in Bill to try many creations such as a biodegradable spray on oven cleaner (before Easy Off), a line of all natural cosmetics and many other products. The star of the show, however, was the first ever Lemon Pepper created that same year.

Recognizing the potential of the gourmet seasoning arena, Bill began creating additional blends to enhance all types of foods, including Flavor Crystals, Lemon Teriyaki and Deluxe Special. In the early seventies you could find Shoffeitt Seasonings in nearly all the major department stores including Macy’s, Sears and JC Penney.

Failing health and a changing market required the family corporation to downsize as everyone had to learn new roles within the business. June, the matriarch of the family, continued to create new blends to address that changing market place and celebrate the company’s location in the heart of the wine country. She worked well into her eighties creating the Cabernet Sauvignon, Chardonnay and other wine blends that actually have wine in the formula!

The passing of June Shoffeitt on Christmas day in 2003 became a defining moment for the family as they decided to continue the business as their parent’s legacy. The three daughters, Sandy, Bobbie and Janet, struck out to rebuild the company. (Oldest brother Dennis has been a successful entrepreneur in his own right and is not involved with the seasoning company.) They have temporarily cut back the number of blends they offer, and are focusing on the newer blends such as Ka-Jun Fire and Unique as well as the most popular flavors from the original line.

They are also emphasizing bulk sales, wholesale and private labeling as they continue to manufacture seasonings for a number of restaurants and bulk sellers.

These products are not only available over the internet, but also in their brand new marketplace in Healdsburg called “Shoffeitt’s Off the Square Collective”where over 30 vendors offer everything from vintage clothing and antiques to local art and gifts, and of course Shoffeitt Gourmet Seasonings.

Come and see where the product is made at 208 Healdsburg Ave. in beautiful Healdsburg, California. Shop, taste and enjoy a coffee drink from the Coffee Cart or “High Tea”(by reservation) in the wine country’s most unique marketplace!

The family would love to meet you.